Privacy policy
Last updated: October 2025
1. Introduction
So Dupe Pty Ltd (ABN 41 682 879 036) (“So Dupe”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit www.sodupe.com.au, interact with us online, or make a purchase.
By using our website or providing your information, you agree to the practices described in this policy.
2. Our Commitment to Privacy
So Dupe complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), which govern how personal information is handled in Australia.
We do not request personal information via email, SMS, or telemarketing.
If you receive such a request claiming to be from So Dupe, do not respond — please contact us directly at contact@sodupe.com.au
3. What Information We Collect
We collect personal information necessary to provide our products and services, including when you:
- Make a purchase or create an account
- Subscribe to our mailing list or marketing updates
- Contact us via email, phone, or website form
- Participate in promotions, surveys, or reviews
This information may include your:
- Name
- Billing and shipping address
- Email address
- Phone number
- Payment details (processed securely via our payment providers; we do not store card information)
- Order history and account preferences
We may also collect limited technical information such as your IP address, browser type, and device data for analytics and site performance purposes.
4. Cookies and Analytics
Our website uses cookies and similar technologies to improve your browsing experience, remember preferences, and measure performance.
Cookies do not identify you personally, but they help us understand how customers interact with our website.
You can disable cookies in your browser settings, though some site features (such as checkout) may not function correctly.
We may also use third-party analytics and advertising tools (such as Google Analytics) to better understand visitor behaviour.
These services may collect anonymous data about your visit, not personal information.
5. How We Use Your Information
We use your personal information to:
- Process and deliver your orders
- Communicate with you about your purchase or enquiry
- Improve our products, services, and website experience
- Send you marketing updates and special offers (only if you’ve opted in)
- Prevent fraud and ensure compliance with legal obligations
You may opt out of marketing communications at any time by clicking “unsubscribe” in our emails or contacting us directly.
6. Disclosure to Third Parties
We never sell or rent your personal information.
We may share information only with trusted service providers who assist us in operating our business, such as delivery companies, payment processors, IT service providers, and marketing partners.
These third parties are required to handle your information in accordance with this Privacy Policy and the Australian Privacy Principles.
We may also disclose information where required by law or to prevent suspected illegal activity or harm.
7. Data Security and Retention
We use reasonable commercial standards of security to protect your personal information from misuse, loss, or unauthorised access.
Personal information is stored securely and retained only for as long as necessary to fulfil the purposes outlined in this policy or as required by law.
If you create an account with us, you are responsible for keeping your login credentials confidential.
8. Access, Correction and Deletion
You have the right to access, update, or request deletion of your personal information.
You can do this by logging into your account or contacting us at contact@sodupe.com.au
We will respond to all requests within a reasonable timeframe and in accordance with the Privacy Act 1988 (Cth).
9. Direct Marketing
From time to time, we may send you promotional emails about new products, sales, or special events.
You can opt out at any time by selecting “unsubscribe” in the email or emailing us directly.
Please note: even if you unsubscribe from marketing emails, we may still send transactional communications (such as order confirmations or delivery updates).
10. Links to Other Websites
Our website may include links to third-party websites.
We are not responsible for the privacy practices or content of other sites.
We encourage you to read their privacy policies before providing any personal information.
11. Children’s Privacy
We do not knowingly collect or store personal information from children under the age of 13.
If you believe we may have collected information from a child, please contact us immediately so we can delete it.
12. Privacy Complaints
If you have concerns about how we handle your personal information, please contact us at:
contact@sodupe.com.au
We will respond to your enquiry within 30 days.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations.
Any updates will be posted on our website with a revised “Last updated” date.
Your continued use of the website after any changes constitutes acceptance of the revised policy.
Contact Us
If you have any questions about this Privacy Policy or how we manage your personal information, please contact:
So Dupe Pty Ltd
Email: contact@sodupe.com.au
Website: www.sodupe.com.au